ELECTRIC COMMUTER TRAINS ARE A MASSIVE SECTOR OF ACTIVITY FOR THE MOSCOW TRANSPORT HUB
Every day millions of people use our services and travel on electric commuter trains. We strive to make this type of transport as comfortable and in-demand as possible.
By the purpose and nature of our work, we are constantly in communication with our passengers and we know well where contact with our audience will be the most dense and effective.
GREAT TARGET AUDIENCE REACH AND CONSTANT DIRECT CONTACT WITH THE POTENTIAL CONSUMER.
Using the advertising services of CEPC, you get access to a quality target audience of 1.77 million people.
More than 570 000 000 trips per year are completed on railway transport by residents of Moscow and Moscow Region!
And every trip is a contact opportunity with the passenger.
SOCIOLOGICAL RESEARCH OF THE TARGET AUDIENCE
Knowing the gender, age, and educational level of passengers, the purpose of their trip, the time they use commuter trains,
and also knowing which audience your product or service is aimed at, we, together with you, will develop the most effective structure for your advertising campaign.
We study our audience by conducting research on basic parameters. This provides us with the tools we need to plan future advertising campaigns.
OUR ADVERTISING OPPORTUNITIES
Advertising blocks during the the winter electric commuter train schedule.
Your advertising is always close to, and in the hands of, the passengers!
Time passengers spend using the schedule:
6 months of constant contacts with the target audience;
9 routes;
Format: 100x145 mm;
Advertising modules:
a whole strip of 100x145 mm, ½ strip, and advertising blocks of 90x17 mm.
Circulation: 200 000 pieces.
Options for placement. The location, size and color of the ad blocks.
ADDITIONAL ADVERTISING OPPORTUNITIES
Advertising on tickets
On the back of each ticket to an electric commuter train you can place your 45x30 mm. ad block. The scope of the audience is regulated by the routing of the trains.
Complex advertising campaigns
May include all the above advertising communications, plus the dissemination of advertising information in train cars. Call us - and we will discuss the details.
We optimize your investments in advertising, so that they bring the maximum return, without going over your budget.
